The handoff / An illustrative format preview
Inspect the work.
Before the brief.
See how a content brief, evidence log and review notes can fit together. No invented client. No made-up performance chart.
01 / Content brief
Example task · Not an audit finding
Make a service page
worth the buyer’s time.
Help a buyer understand what the service includes, who it fits and what evidence supports it. The actual page and work would be selected after research.
Agency deliverables are editable, unbranded and tailored to the agreed scope. This public preview uses Qlavo’s site branding.
Proposed page structure
- State the service, audience and market in plain language.
- Explain deliverables, exclusions and approval responsibilities.
- Answer buyer questions with approved facts and supporting sources.
- Offer a clear next step without promising an AI recommendation.
Evidence & review notes
- Inputs needed
- Approved offer details, audience, source documents and the page URL.
- Claims to verify
- Flag unsupported claims for agency review. Never fill gaps with invented testimonials, results or credentials.
- Publishing owner
- Agency or client, unless implementation is explicitly included in the scope.
- Acceptance
- The agreed deliverable and revisions—not an external engine’s decision to cite it.
02 / Evidence log
An empty log.
An explicit method.
Field descriptions, not observed results. Agree the prompts, engines, run count and reporting cadence before checks begin.
Keep evidence separate from interpretation. Preserve hits and misses, and note changing conditions when comparing snapshots.
Download empty CSVColumn headers only. No sample observations.
| Field group | What to record |
|---|---|
| Question & context | Agreed buyer prompt, question ID, market and language. |
| Run conditions | Engine, version where available, run number, date, session conditions and search settings. |
| Response & evidence | Full response, retained evidence and cited source URLs. Keep misses as well as hits. |
| Brand presence | Observed mention, recommendation and citation, recorded separately. |
| Publication & limitations | Page publication and indexing status, missing evidence and limits of comparison. |
AI answers vary. A small set of checks cannot establish universal visibility or prove that a page change caused an outcome.
03 / Agency review
Your review.
Your final word.
A checklist of possible handoff components, not a universal package. The scope determines the files, checks, revisions and implementation notes included.
Your agency controls what reaches the client. No direct client contact without agency consent.
- Research can be traced.
Agreed brief, research method and retained evidence.
- Recommendations have a basis.
Priorities with source references and limitations.
- Open questions stay visible.
Editable drafts with factual questions marked for approval.
- Responsibilities are explicit.
Implementation ownership and publication status.
- The next step is agreed.
Review notes, revisions and next actions.
From format to scope
Now bring us
the real brief.
We’ll discuss the deliverables, review responsibilities and a private, scope-based partner quote. Your agency keeps the relationship.
Book a partner call